Through a multi-year partnership, we transformed Stripe’s rigid template system into a flexible motion and design toolkit. This ecosystem adapts for data visualization, UI, and photography across all channels—from social to global OOH—without losing brand identity. The result balances Stripe’s dedication to craft with scalability, delivering measurable impact that aligns with their strategic goals.

To support the launch of Indeed’s Career Scout, the team transformed complex AI features into a high-energy video. The creative direction evolves established motion patterns into a refreshed brand visual identity for the produce and brand itself, using a rhythmic "click-and-reveal" pace to showcase seamless UI transitions. By distilling technical tasks like automated résumé tailoring and mock interviews into a sleek and visionary narrative, the project successfully bridged the gap between sophisticated product utility for a compelling, modern user experience.

To cut through the noise of New York Fashion Week, Converse partnered with Don C to relaunch the iconic ERX. We created an immersive, influencer-studded experience that physically visualized the shoe’s evolution from past to present. By blending the hardwood of the courts with mirrored surfaces, and street food with stained-glass hoops, the space fused the best of art, music, and design with the grit of street basketball.

This brand refresh for SuperAwesome (an Epic Games company) "ages up" the platform’s identity to better resonate with a sophisticated B2B audience. Moving away from youthful tropes, the creative strategy adopts a Hero archetype through bold geometric linework, high-contrast color blocking, and a revitalized palette of confident leadership. By pairing sharp, structural design elements with authentic photography, the system balances technical expertise with human warmth—positioning SuperAwesome as the mature, innovative authority in youth digital safety.

This project reimagined the traditional explainer as a high-octane, multi-media showcase designed to capture Discord’s cultural gravity for brand decision-makers. By blending webcam-style live action with 3D UI animations and kinetic motion graphics, the creative direction evolved the brand’s visual system into a more immersive, high-energy experience. The result is an authentic narrative that moves beyond functional instruction, positioning Discord as the vibrant, digital ecosystem where Gen Z fandom and culture are actively forged.

This campaign visualizes the connection between digital prompts and our real-world ambitions, using an "elevated naturalism" to ground Meta AI in relatable human experiences. By integrating tactile UI elements with dynamic, frame-breaking compositions, the creative transforms the abstract search bar into a tangible catalyst for growth and experience. The result is a cohesive, human-centric narrative that positions the technology as an intuitive tool for personal exploration across OOH, social, video, and display touchpoints.

To close out summer in true New York style, we executed "Saks by the Sea"—a Hamptons hotel takeover in partnership with Bumble BFF. From surf lessons and beach yoga to clam bakes and late-night movies, the weekend was a curated escape. Vogue validated the success, praising the festivities as "equal parts summer camp and wellness retreat."

The visual identity for the Ann Arbor Innovation District (A2ID) was engineered to bridge the city’s rich industrial heritage with its future as a premier tech and research hub. At the center of the system is a custom intertwined "AA" monogram, designed to symbolize connectivity and progress through fluid, overlapping geometries. By balancing the logo with a structured typographic system and kinetic gradients, this identity creates a scalable language that transitions from complex wayfinding to interactive digital interfaces. The result is a cohesive visual ecosystem that positions A2ID as a cutting-edge innovation destination grounded in communal stability.

Hennessy’s "Wild Rabbit" isn't just a dream; it’s the relentless inner drive that demands greatness. We brought this allegory to life by partnering with icons like Martin Scorsese and Erykah Badu to uncover the specific obsessions behind their success. Anchored by the haunting visual of a shadowy rabbit, the campaign beckoned viewers down the rabbit hole, immersing them in a visceral journey toward ambition.

The goal of Motorola's campaign "DESIGNED BY YOU," was all about giving their users the ultimate decision-making authority when it came to customizing their phones. Countless combinations, styles, and aesthetics can be conceived through Motorola's ability to not look like the same old phone that everyone else has in their pocket. Users should be able to identify with their phone, as it is an extension of themselves.

We answered the question, "Where do mascots go when the game is over?" by building "Lowe's Hometown" at the Super Bowl. Designed as the "Downtown Disney of football," we constructed a physical community featuring custom dwellings for every team, a town square, and gardens. This immersive village delighted fans and drove over 261M unique impressions across owned and earned channels.

To launch Under Armour Women, we shattered expectations with "I WILL WHAT I WANT." Featuring icons like Gisele Bündchen and Misty Copeland, the campaign redefined what it means to "play like a girl." This cultural shift dominated the market and ultimately earned UA the title of Ad Age's Marketer of the Year.