OOH / Print
Digital / Social
"What would happen if women suddenly disappeared?"
That was the question posed to us by The Clinton Foundation in conjunction with their platform NOT-THERE.ORG. Our response to relay this message was to transform some of the largest markets in the United States overnight by removing every instance of a female being used on magazine fronts, OOH placements, book covers, and digital boards. Leaving an empty and ghostly reality of what could happen if females didn't garner the same respect and reputation as their male counterparts.
Simultaneously, we released a digital and social campaign to get people to change over their social avatars to an empty, greyed-out female avatar with The Clinton Foundation's site.
A Wonder Woman-sized effort that literally took place overnight.
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