Design Direction
Digital / Social
Experiential / Production
We posed the question to the NFL: "Where do the mascots go when the game is over and their jobs are done at the stadiums?"
The answer: LOWE'S HOMETOWN.
LOWE'S HOMETOWN was The Downtown Disney of football. An experience at the Super Bowl for fans of all teams to enjoy. We built a literal community of dwellings for each mascot and team, a town square, and green gardens.
The experience led to countless smiling football fans and over 261M unique impressions across Lowe's owned and earned channels.
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