UNDER ARMOUR
Design
OOH / Print
Digital
To launch their women's line of products, Under Armour wanted to push boundaries with a new audience. I WILL WHAT I WANT launched to great success with partners like Gisele Bündchen, Misty Copeland, and other world-class athletes.
Under Armour's women's division went on to drive the female athletic wear space by redefining what it means to play sports like a girl, which helped to lead Under Armour to be named Ad Age's Marketer of the Year.
