OOH / Print
Digital / Experiential
What would it look like to walk through the clouds? To taste that pureness? Smartwater is made the same way clouds are produced by water vapor. To give that feeling of purity and crispness from the clouds, we immersed consumers in a cloudscape that enveloped them in every way possible.
By taking over some of the busiest subway and metro stations in the U.S., we were able to bring some lightness and purity to the dark, dingy urban underground.
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