KMART
Design
OOH / In-Store / Print
Digital
Kmart was looking for a way to bring to life their brand to a younger audience to entice them in-store and online. #ILIKEIT was created to bring a fresh face to a tired brand through campaign pieces in print and digital that translated to in-store signage and way-finding.
![](https://cdn.myportfolio.com/a54abf24a6fc4db65801ac1ee41f2b35/ebbac233-0143-453c-af7d-10da2d9596b2_rw_3840.jpg?h=726c4a9d3d51acaced550fe0d25e98f3)