PAPA JOHN'S
Design Direction
OOH / Print
Digital / Social / Video
TV / Broadcast
Relaunching itself as a better pizza chain in the fast-food pizza battles, Papa John's wanted to make sure that consumers knew that it stood for quality amongst its competitors and that they were more consumer-focused than ever before.
Throughout our imagery and videos, we focused on the product and the engagement with people. Whether crafting higher-end food shoots or by creating fun and shareable content on social media, the new look for Papa John's hit home their message of being people- and product-first.
