Design Direction
OOH / Print
Digital / Social / Video
TV / Broadcast
Relaunching itself as a better pizza chain in the fast-food pizza battles, Papa John's wanted to make sure that consumers knew that it stood for quality amongst its competitors and that they were more consumer-focused than ever before. 
Throughout our imagery and videos, we focused on the product and the engagement with people. Whether crafting higher-end food shoots or by creating fun and shareable content on social media, the new look for Papa John's hit home their message of being people- and product-first.
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