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Hennessy wanted to encourage people to chase their wild rabbit - an allegory for their dreams, goals, and aspirations. To bring this to life, we partnered with many a celebrity - from Martin Scorcese to Manny Pacquiao - to tell us what their WILD RABBIT was that drove them to greatness.
The visual of the shadowy rabbit was utilized to bring the viewer down its rabbit hole and lead them to greatness in a hauntingly terrific way.
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