SAKS FIFTH AVE.
Design Direction
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Digital / Social / Video
Experiential / Production
Saks wanted summer to go out with a bang in a NY way. So we took over a hotel in the Hamptons and invited guests to join us to relax, eat, and drink the weekend away while waving goodbye to the summer season.
In partnership with Bumble BFF, we hosted luncheons and dinners, surf lessons, late-night movies, clam bakes, yoga on the beach, and much more.
SAKS BY THE SEA was the perfect way to end summer right. Don't take my word for it, just ask Vogue: "A weekend in Montauk can feel apocalyptic...but this past weekend was quite the opposite. The festivities were equal parts summer camp and wellness retreat."
