OOH / Print
The goal of Motorola's campaigns, DESIGNED BY YOU and CHOOSE CHOICE, are all about giving their users the ultimate decision-making when it came to customizing their phones to help express themselves.
Countless combinations, styles, and aesthetics can be conceived through Motorola's ability to not look like the same old phone that everyone else has in their pocket. User should be able to identify with their phone as it is an extension of themselves.
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